“To me, entrepreneurship is about asking oneself the important questions. And how you choose to answer these questions can be the difference between creating something successful, or something not-so-much. Jonathan was extremely instrumental during the investigation phase. He never did the work for us, he simply inquired. Questions like how do you plan to target your target market, what message are you sending them, and WHY are you sending them this message are all questions that helped position ourselves.”


